Accelyst Solutions has launched Freecharge.in to allow pre-paid users to recharge their mobile phone for almost free. The website boasts to connect both retailers as well as pre-paid users through its mobile recharge offering. Their offering is touted to be unique as the amount paid for recharge is returned in the form of shopping coupons of some of the known retailers in India, thereby making the recharge virtually free.
If a user recharges his pre-paid connection for Rs 100 by paying for it online on http://www.freecharge.in, he will also receive discount coupons worth Rs 100 that one can avail at any of the listed retailers. Currently Freecharge.in is offering coupons of McDonald's and Barista. But it has plans to expand its retail connections to offer coupons of national brands of restaurants, multiplexes, apparels and grocery stores.
Kunal Shah, managing director, Accelyst Solutions, shares, "At Freecharge, we have taken this challenge head on and are constantly working towards improving user experience."
The online pre-paid recharge business currently contributes to less than 1 per cent of the total prepaid recharge but given the volumes of the Indian telecom industry even this amount runs in over 100s of crores.
Kunal Shah, managing director, Accelyst Solutions, shares, "At Freecharge, we have taken this challenge head on and are constantly working towards improving user experience."
The online pre-paid recharge business currently contributes to less than 1 per cent of the total prepaid recharge but given the volumes of the Indian telecom industry even this amount runs in over 100s of crores.
